SmarterQR

Use Cases

Printed once.
A rule decides after that.

The code on the paper stays. Where it sends people is decided at scan time — by time, country, device, language, a counter, or how far someone has come on a trail. The first matching rule wins. The last one always does.

Start from the rule

Which axis decides.

A folded card standing on a cafe table, carrying the code
time.of_day

The same card, a different target at noon

  1. 1Lunch, 11–14adler.ch/lunch
  2. 2Evening, from 17:00adler.ch/dinner
  3. alwaysOtherwiseadler.ch
A paper poster on a concrete wall, carrying the code
geo.country

One poster, three country pages

  1. 1Switzerlandtour.example.com/ch
  2. 2Francetour.example.com/fr
  3. alwaysOtherwisetour.example.com
A square sticker on the glass door of a shop, carrying the code
device.os

iPhone to the Store, Android to Play

  1. 1iOSapps.apple.com/app/hof
  2. 2Androidplay.google.com/store/apps/hof
  3. alwaysOtherwisehof.app
An event badge on a lanyard, carrying the code
lang.primary

The phone says the language, not the print run

  1. 1Germansummit.io/de/programm
  2. 2Frenchsummit.io/fr/programme
  3. alwaysOtherwisesummit.io/schedule
A cardboard box with a shipping label, carrying the code
scan.is_first

This parcel, the first time

  1. 1This parcel, first scanacme.com/setup
  2. 2This parcel, scanned beforeacme.com/support
  3. alwaysOtherwiseacme.com/product
A single card on an empty plinth in a dark shop window, early in the morning
scan.count_total

The first hundred, the normal page after that

  1. 1Under 100hof.app/drop
  2. 2From 100hof.app/shop
  3. alwaysOtherwisehof.app/shop
A faded poster on a hoarding, its corner curled, autumn leaves in front
project.phase

Before, during, after

  1. 1Beforetour.example.com/soon
  2. 2Runningtour.example.com/now
  3. alwaysOtherwisetour.example.com/thanks
A long table with labels stuck along its edge at even spacing
code.tisch

Forty stickers, one ruleset

  1. 1Menu with the table in the targetadler.ch/tisch/{code.tisch}
  2. alwaysOtherwise the websiteadler.ch
A station sign on a wall, two more receding behind it through a line of rooms
visitor.is_next

The same sign says something different to everyone

  1. 1Already donemuseum.example.com/schon-da
  2. 2Due heremuseum.example.com/station-2
  3. alwaysToo earlymuseum.example.com/zu-frueh
A cardboard box among identical boxes on a shop shelf
version · no axis

The code is already up. The target is not.

  1. alwaysWhile in saleacme.com/warnung

Start from the situation

Where the paper hangs.

Your case is probably already here. It leads to the mechanism that solves it — not to a page of its own claiming the same thing again.

Lunch and dinner menuTable card→ Opening hoursHappy hour only during the hourBar sign→ Opening hoursPharmacy: day service, night serviceDoor→ Opening hoursParish or school letter of the weekNotice case→ Opening hoursPlayground closed in winterBoard at the entrance→ Opening hoursPoster series across three countriesOOH, one print run→ By countryRecycling note per countryPackaging→ By countryApp download at the shop windowSticker, flyer, business card→ App downloadBadge into the programme in the phone's languageConference badge→ By languageInstructions in the buyer's languagePackaging→ By languageObject label added laterExhibit plate→ By languageShipping: first scan receipt, status afterParcel label→ First scanUnboxing first, support laterInner lid→ First scanLaunch: the first 100 get the voucherShop window→ The first hundredCampaign with a start and an endPoster series→ CampaignSpecial exhibition, fair stand, election posterHangs longer than the thing→ CampaignSales sign: listed, then soldFront garden→ CampaignOne menu for forty tablesTable sticker→ Child codesBatch or SKU on the labelPackaging→ Child codesHotel room: number into the service URLNightstand→ Child codesMuseum trailSign at the exhibit→ TrailSafety briefingStations in hall or warehouse→ TrailAssembly step by stepBox and machine→ TrailCity rallyFountains, façades→ TrailRecall without reprintingAlready in the shops→ Change laterJob poster, the openings stay currentBus stop→ Change laterWine bottle, the vintage is goneLabel→ Change later

No industry pages. An industry does not buy a rule engine, a situation does. And no city or district: below country level the axis does not exist, and it would lie.

Reprinting is the expensive part. Stop doing it.

Create a codeTry it without an accountGet going, or have it shown to you.